Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be get more info significantly improved through the intelligent use of a topical map.

Firstly, it's pivotal to understand what we mean by a 'topical map'. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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